Table 5 Access and click-count statistics for each profile segment
Condition | Â | Accessed | Clicked_Rec | Clicked_Stats | CVR (%) |
|---|---|---|---|---|---|
Tailored intervention group (personality-based explanation) | Diligent (N = 32) | 261 | 68 | 196 | 56.5 |
Fearful (N = 39) | 199 | 82 | 35 | 70.1 | |
Agreeable (N = 35) | 358 | 105 | 113 | 48.2 | |
Control group (without personality-based explanation) | Diligent (N = 32) | 137 | 29 | 55 | 34.5 |
Fearful (N = 39) | 46 | 6 | 17 | 26.1 | |
Agreeable (N = 35) | 233 | 0 | 119 | 0.0 |