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Table 4 Means and standard deviations of the measures

From: Anthropomorphizing malware, bots, and servers with human-like images and dialogues: the emotional design effects in a multimedia learning environment

 

Anthropomorphism

(n = 33)

M (SD)

Non-anthropomorphism

(n = 37)

M (SD)

Total

(n = 70)

M (SD)

Prior knowledge

3.02 (0.85)

2.87 (0.94)

2.94 (0.89)

Baseline PAS

33.03 (5.26)

33.70 (6.33)

33.39 (5.82)

Time on video

291.33 (106.84)

248.95 (98.41)

268.93 (103.93)

PAS after learning

37.21 (7.42)

35.30 (6.13)

36.20 (6.79)

Intrinsic motivation

42.00 (6.50)

41.05 (6.44)

41.50 (6.44)

Intrinsic load

3.24 (1.93)

5.09 (2.19)

4.22 (2.26)

Extraneous load

2.46 (1.53)

3.05 (2.06)

2.78 (1.84)

Germane load

7.39 (1.39)

7.05 (1.50)

7.21 (1.45)

Retention

3.81 (2.90)

3.23 (2.05)

3.50 (2.48)

Transfer

5.04 (2.69)

5.17 (3.25)

5.11 (2.98)